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Having trouble deciding which birthday presents to get for friends and family? Never fear, astrology is here! You can be sure that the recipient will love the birthday presents that you give him or her if you follow his or her astrological sign.

Here are some great ideas for birthday presents for people of particular signs:

· Aries – March 21 – April 20. An Aries loves both challenges and oppositions. Because of this, a good board game makes an excellent birthday present for an Aries. Try to get one that is especially challenging and competitive like Scrabble or Settlers.

· Taurus – April 21 – May 20. A Taurus, on the other hand, does not appreciate challenges or oppositions and naturally gets along well with others. A Taurus loves peace and harmony. A great gift for a Taurus is a day at the spa or a yoga class. A Taurus is always helping other people – give him or her a chance to relax and be helped by others.

· Gemini – May 21 – June 20. Gemini are very analytical and yet still easy going. They are also very attracted to all things modern. Because of this attraction to modern things, Gemini tend to like gadgets. A great birthday present for a Gemini is a new gadget like an mp3 player (or any mp3 player accessories), a unique travel alarm clock, or even a kitchen gadget like an fancy electric can opener.

· Cancer – June 21 – July 20. Cancers have a very deep sense of humanitarian values. Because of this, you can get away with giving one a donation in his or her name to a favorite charity of his or hers. This is not necessarily a good idea for other people, but a Cancer would truly appreciate the thought.

· Leo – June 21 – July 20. Leos are born leaders. One of the main downfalls of Leos, though, is that they are not always good with money matters – they are very willing to share their wealth. In fact, a Leo is very likely to give money to charity. A great birthday present for a Leo is a gift certificate to a restaurant or a store… it is much harder to simply give away, so you know that the Leo will have to use it to treat himself or herself!

· Virgo – August 22 – September 2. Virgos are very observant and can be described as perfectionists. Virgos also have a keen interest in the arts. Give a Virgo two tickets to a play or opera. Take a Virgo to a museum. Give a Virgo a book on art!

· Libra – September 23 – October 22. Libras have a very high sense of Justice and they often take the side of the wronged. They have a natural affinity to the Arts. Because of this affinity to the arts, a great gift for a Libra is an art set. Give a Libra some paint or colored pencils, etc.

· Scorpio – October 23 – November 22. Scorpios are always willing to accept something new. Therefore, you can take a Scorpio out to a new restaurant and to try some unusual food for his or her birthday.

· Sagittarius – November 23 – December 20. Sagittarius people love sports and are happiest when out of doors. Get a Sagittarius a new golf club, a Frisbee, or a ball. Take a Sagittarius on a picnic or on a hike, etc. All of these things make great birthday presents for a Sagittarius.

· Capricorn – December 21 – January 19. Capricorns are generally very hard workers. Give a Capricorn a break and give him or her a gift certificate for a massage or make dinner for him or her. Give a Capricorn a relaxing novel and a bath set.

· Aquarius – January 20 – February 18. Aquarius or both honest and tolerant. A game like Balderdash is very fun to play with an Aquarius because it requires him or her to lie! Of course, Aquarius are always thinking ahead, so they end up being quite good at board and card games. Any sort of game makes a great birthday present for an Aquarius.

· Pisces – February 19 – March 20. Pisces are talented in music and or fine arts. Give a Pisces concert tickets or some sheet music or a guitar. Sign him or her up for a pottery class!

These are just a few ideas for birthday presents to help you out. It is amazing how accurately astrology can often describe a person. It only makes sense to pick out birthday presents for that person based on his or her sign!

PowerPoints are the frogs of marketing content. They’re plentiful and useful – but let’s face it, they’re not very loveable. While you might brag about a great new white paper or case study, PowerPoints are shoved to the bottom of the content heap, never to be seen or heard from again.

What if there was a way to turn all those PowerPoint frogs into content princes? How much easier would your job be if you had plenty of ideas and information for new content right at your fingertips? These five simple strategies will allow you to work magic on your all your froggy PowerPoints – turning them into something worthy of a content throne.

Strategy #1: Online Slidesharing
The beauty of this strategy is it requires almost no effort on your part. There is a growing demand for online presentations, and slidesharing websites make it easy to post your slides online with keywords and descriptions that help prospects locate your content using search engines.

Strategy #2: Multimedia Presentation
If you want to go a step further, have the PowerPoint’s presenter narrate the presentation while being recorded. Then use a video editing program, online presentation service or webinar creator to match the audio up with the slides.

Strategy #3: Infographic
This strategy works especially well if you have a PowerPoint with lots of facts, figures and lists. Pull out the pieces of information that really tell the story of the presentation topic, or get a content copywriter to do this for you. Then work with your graphic designer (or have your copywriter work with their graphic designer) to create a visually impactful and informative infographic. Hint: If you haven’t seen examples of some of the amazing infographics being created, do a quick web search to learn more.

Strategy #4: White Paper
If you’ve already completed “Strategy #2″ this step will be especially easy. Simply send your content copywriter a link to your multimedia presentation – any good writer will be able to turn a PowerPoint presentation into a valuable white paper. If you haven’t done a multimedia presentation yet, this strategy still works. Just have presenter record themselves giving the PowerPoint using a basic digital recorder, then send the audio file and slides to your writer.

Strategy #5: E-book
Many organizations love the idea of creating an e-book, however the notion of finding enough content to fill dozens of pages scares them away. But chances are, if you look at all your organization’s PowerPoints collectively, you’ll have a fairly complete picture of the story your company wants to tell. If that’s the case, it’s simply a matter of executing “Strategy #4″ on a larger scale by working with your writer to organize all that content into one coherent marketing piece.

How you choose to organize your presentation directly affects its delivery. For you, a well-organized presentation will be easier to deliver. And for your audience, a well-organized presentation is easier to follow, easier to listen to and easier to understand. And that’s all because good organization helps with the flow of ideas for a listening audience. Our choice of organizing techniques is potentially limitless. But five methods are used the most. These are:

1. Mind maps. Pictures that are uniquely linked together to tell a graphic story are most people’s idea of a mind map. And that’s essentially right. Pictures carry more ideas, meaning and nuance than words when you are under stress during a presentation. With a picture-based mind map your presentation structure is organized with a linked network of pictures and idea flows. A logical flow of ideas can be shown. Causes and effects can be illustrated. Or, perhaps, you can depict stories and vignettes that relate to your main points.
2. Prompt cards. A set of small cards (postcard sized) can support all your main presentation points. Their sequential order provides the flow to your presentation. Points can be written or typed in large type — probably using one point for each card. Their order is important. So you don’t have a disaster should they be dropped it’s a good idea to tie them together.
3. Slides and overheads. Undoubtedly the organizing technique of choice for the harried executive. But ensure your reliance on the PowerPoint slide deck is only an organizing dependency; using the screen view you can be prompted at each step of your PowerPoint presentation. But take care of the basics. Don’t be tempted to use too many slides. And don’t be persuaded into reading out your slides — either from the main or the view screen. Should you fall into the trap, then ‘Death by PowerPoint’ is a fitting description of the experience.
4. Outlines. A one or two page outline of your presentation should include each of your main points. You should also include your sub-points, cue points, places for audience interaction, stories and anecdotes. Readily accessible and easily read, the presentation outline is a serious choice for a well-rehearsed presenter.
5. Large words. You should not forget the written speech or presentation. Many serious presenters use scripts. And they are very successful. The script technique involves typing your entire presentation word by word. Each sentence should start on a new line. Your choice of typeface and font should be readable at a distance when using a lectern.

When you organize your presentation you present more efficiently. Your delivery will be better. Your pacing and timing will be well-tuned. And, best of all, your audience will appreciate your investment with a better response to your spoken words. It’s worth the effort.