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Understanding the Importance of Your 60 Second Presentation

I am often asked the question; “How important is a good 60 second presentation?” People sometimes gasp at my answer. They look at me as if I am a little crazy because my answer is simple and very straightforward. The value of a good 60-second presentation is only as high as the importance you place on it. However this does not show you’re the importance of this marketing tool.

I go on to say that, if people place little value on creating a good introduction for themselves, they will usually wing their 60-second presentations. By always winging their presentations, they lose their perspective. They will never know the value of a good 60-second presentation, and they will not reap the rewards associated with delivering them. The way I see it, three things create value in your 60-second presentations. Your efforts, (time spent on it), the feedback you receive from your trusted peers and the measured results.

To start with, good presentations are created, (i.e. thought out and written down), practiced and then refined. It does not matter if you are great at winging it, you will always present better if you have a focused clear message that is tested and practiced. A little hard work on your part will add value to your message by clarifying and focusing it.

Another way is to ask for feedback. Ask someone you trust to summarize what you said. This person should be skilled at doing 60 second commercials, (at least better than you do). Ask them for constructive criticism. If they can’t tell you what you said in two or three sentences you know message is not clear and it’s defiantly not focused.

The best way to see the value of a good 60-second presentation is to track the results. What should you track you ask? Well here is what I track; I always track the name of 60-second presentations, (yes you should give your 60 second commercials names), I always track the venue I attend, the venues date, the people I talk to, whether a person showed interest in my product/service and who I closed business with. Tracking your results is the only objective way of knowing whether your efforts are bearing fruit. What’s amazing about this is that most people never track their results.

Take the time to write out and practice your 60-second presentations. Ask trusted associates for feedback and finally track your results. Doing these three things will get you more referrals and make you more money. The value of a good 60-second presentation will become clear as fine crystal once you see the money coming in.

That’s my opinion, whats yours.

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How to Pack Some More Punch in Your Sales Presentations

Whenever economic slowdowns occur, the selling field will typically be impacted. This could mean that locating new prospects is somewhat more difficult and an organization’s sales goals could start to slip. In these scenarios getting the attention of potential clients will become more crucial than ever before. With this in mind, many sales companies are discovering new techniques that potentially provide more positive results. Your sales presentations are going to remain a key in determining your success.

Offering Increased Value to the Prospect

Taking care of your clients with no cost services or products, particularly in an economic slowdown, is a highly effective technique. An existing client or prospective buyer might need extra incentives when making final decisions. Many organizations increase sales through price-cutting as well as providing clients with more services and products than usual. For prospects that are undecided, it might be the difference between a sale and a non-sale. This is an effective way of adding more punch to a sales presentation.

Emphasizing Customer Service in Your Presentation

With the increased competition nowadays, servicing clients will play a big role. Sending out thank you cards to clients or prospects can be a great way for maintaining contact on a deeper level. Be certain you take time to contact prior customers each month and assess any needs they have. Always promptly reply should potential problems or issues arise. Many times top professionals can lose sight that a past customer will be just as important as newer ones. Also, increased customer service could lead to the client providing referrals.

Networking as a Resource

Because of the fact that many sales professionals don’t always have consistent lead generation techniques, networking can be a good resource. For a sales organization or individual, having new leads is vital for company growth. Despite how the current economy performs, you’ll always have new prospects available each day; some of these may even be accessible without the salespersons knowledge. This is why it’s vital to put aside time each day to contact existing customers and ask for referrals.

Stay Connected to Your Existing Clients

Even though an existing client is often very busy and doesn’t return calls immediately, it is necessary to try to maintain contact whenever possible. The more the sales professional corresponds or even meets with clients, the better the overall relationships will be. Additional attention given to prospective and existing customers illustrates a company’s value and added attention to details. Clients with continual contact ultimately will be highly lucrative as sources for even more sales via referrals.

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Spells Of Magic: How The Past Continues To Influence The Present

The spells of magic have always fascinated each and every child. In a child’s imagination, magic is associated with magicians, beautiful things, and mythical creatures. But as a child grows up, he realizes that these things are too far from reality. He begins to see that the world is not perfect, but cruel; not magical but practical. The question is, do we really know what magic is? Did we even research on how it came about? In this article, I will be tackling some issues on magic and the spells that go with it.

In the real world, magic is often viewed with suspicion by the wider community, and is commonly practiced in isolation and secrecy. They are not all the time associated with beautiful things, just as what we have learned when we were kids. Magic is the art of altering things either by supernatural means or through knowledge of natural laws not accepted by science. Practitioners of magic believe that there are things that cannot be explained by logic, whereas science fully bases its theories by direct or indirect observations, and should be logically explained.

Practitioners of magic are called magicians. The knowledge of magic may be passed down from one magician to another, usually by kin or apprenticeships. In some cultures, this knowledge may be bought or purchased.. Skilled magicians can appear to make flowers bloom in mid-air, cut women in half, conjure rabbits from top hats, escape from sealed tanks, and perform other feats.However, having magical knowledge per se is not an assurance of a magical power. Usually, a person should have magical objects or special traits in order to fully claim the title of a magician.

The concept of magic has been present in human culture for thousands of years. In the past, people who practiced magic often are venerated by people in the community because of the wide array of their services. These include removal of bad spells, health care, and many more.

While practitioners of magic were historically sometimes venerated, they were also feared. There was a time in the past when witches and other similar practitioners were punished, tortured or killed. People believed that the spells cast by these people are to be blamed for tragic events, such as famines and plagues.

Modern practitioners of magician still be found in many regions of the world. The practice of magic for these people may include spells, rituals, medication, and the creation of magical objects, charms, and similar tools.

Magic is a discipline in which people learn to physically manipulate their environment to create illusions. The practice of magic does not necessarily involve the harnessing of supernatural forces; it requires hard, focused work and years of study to be successful. To conclude, it is crystal clear that the spells of magic from the past continue to influence the present generation, regardless of the history attached to its practice. Furthermore, it is obvious that some people still believe in magic, despite the lack of any logical explanation.

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