PowerPoints are the frogs of marketing content. They’re plentiful and useful – but let’s face it, they’re not very loveable. While you might brag about a great new white paper or case study, PowerPoints are shoved to the bottom of the content heap, never to be seen or heard from again.

What if there was a way to turn all those PowerPoint frogs into content princes? How much easier would your job be if you had plenty of ideas and information for new content right at your fingertips? These five simple strategies will allow you to work magic on your all your froggy PowerPoints – turning them into something worthy of a content throne.

Strategy #1: Online Slidesharing
The beauty of this strategy is it requires almost no effort on your part. There is a growing demand for online presentations, and slidesharing websites make it easy to post your slides online with keywords and descriptions that help prospects locate your content using search engines.

Strategy #2: Multimedia Presentation
If you want to go a step further, have the PowerPoint’s presenter narrate the presentation while being recorded. Then use a video editing program, online presentation service or webinar creator to match the audio up with the slides.

Strategy #3: Infographic
This strategy works especially well if you have a PowerPoint with lots of facts, figures and lists. Pull out the pieces of information that really tell the story of the presentation topic, or get a content copywriter to do this for you. Then work with your graphic designer (or have your copywriter work with their graphic designer) to create a visually impactful and informative infographic. Hint: If you haven’t seen examples of some of the amazing infographics being created, do a quick web search to learn more.

Strategy #4: White Paper
If you’ve already completed “Strategy #2″ this step will be especially easy. Simply send your content copywriter a link to your multimedia presentation – any good writer will be able to turn a PowerPoint presentation into a valuable white paper. If you haven’t done a multimedia presentation yet, this strategy still works. Just have presenter record themselves giving the PowerPoint using a basic digital recorder, then send the audio file and slides to your writer.

Strategy #5: E-book
Many organizations love the idea of creating an e-book, however the notion of finding enough content to fill dozens of pages scares them away. But chances are, if you look at all your organization’s PowerPoints collectively, you’ll have a fairly complete picture of the story your company wants to tell. If that’s the case, it’s simply a matter of executing “Strategy #4″ on a larger scale by working with your writer to organize all that content into one coherent marketing piece.

Gaining leverage in a negotiation is one aspect that leads to winning a negotiation. The questions some negotiators ask are, how do I gain leverage in a negotiation, what’s the value of it, and how do I use it once I have it?

The following are ways to gain and use leverage in a negotiation.

• Gaining leverage is the advantage you acquire in a negotiation as the result of an act you commit and/or position the other negotiator is in as the result of such action.
• Understand what you did to obtain leverage (e.g. caught the opposing negotiator in an untruthful statement, which caused other positions of his to be called into question), when you have it, what you’ll do with it (e.g. as a strategy, cause him to defend a position that doesn’t serve him), and what you’ll do to regain it once you lose it (i.e. in a negotiation, leverage ebbs and flows based on the positional power of the negotiators).
• Consider the person with whom you’re negotiating and what stimuli will influence him (e.g. will he move from pain to pleasure, or fight you harder if you back him into a corner).
• Consider how you can impress and/or intimidate the other negotiator (i.e. in some cases opposing negotiators can share a common interest, which may serve one more than the other. The one to which more of a gain occurs is the one with more leverage).
• To gain leverage, feed the ego when such is sought and/or required (i.e. feeding vanity can be a great source of motivation for the other negotiator to grant concessions at times. The reason being, she may want to appear to be magnanimous).
• Be long term in thoughts and outcome
• Shift the perspective to fit your reality and don’t worry if others don’t buy into it. If you’re strong and persistent enough, over time you’ll benefit from not backing down because even a lie can become the truth if it’s told enough and enough people begin to believe it (i.e. when seeking leverage, a statement said with assuredness can be more believable even if it’s false than a truthful sentiment stated with doubt).
• Learn to be a good ‘spin master’ (i.e. cast your position/perspective from a point that best serves your purposes).
• Go after things you engage in with the expectation that you’re doing whatever it will take to win (i.e. when positioning your perspective to gain leverage, remember to synchronize your body language (nonverbal gestures, etc.) with your verbiage.
• Summarize people in negotiations with one word and/or in ways that position them in the way you wish them to be viewed by others (i.e. the light in which you display people to others can be the way they’re viewed. In a negotiation, to gain leverage, attempt to position the opposing negotiator in a light that’s less flattering per his position).
• Control (anger, environment, other negotiator & yourself)
• Think about where you come into a situation. That will determine your perspective of it. (In a negotiation, your perspective determines the actions you engage in. When seeking to gain leverage, consider how both you and the opposing negotiator views the perspective of why you’re negotiating and what you seek from it).

One of the most efficient ways to win more negotiations is to discover ways to gain and use leverage. Adopt the insights above and your negotiate win rate will increase… and everything will be right with the world.

Remember, you’re always negotiating!

Many US citizens are facing debts these days. People are looking to find the best way to get rid of their debts. The best way is the one by which you can overcome the debt without any burden on your finance, legally and ethically. The person already so much stressed out by debt burden would certainly don’t like to involve himself in complicated solutions.

The most advised way to get rid of your debt is to take help from the debt negotiations firms. These firms comprises of highly skilled individuals who are loaded with all the tools needed for successful debt negotiations. They are very well aware of how the relief programs work, what are limitations of lenders on most issues and what will be the best way to convince your creditor to benefit you as much as possible. Debt negotiation is a legal way of getting your debt reduced to an amount you can afford to pay. It is a technical procedure where, apart from convincing the creditor, you have to follow certain rules and regulation and avoid any violation of terms. The negotiation firms are experienced and take care of all such formalities.

After acquiring all the information about your current financial standing they start the process of debt negotiation. Negotiations are actually about convincing the creditor to grant you debt reduction. The reduction in debt is completely dependent on how your financial condition is portrayed before the creditor. The lender will grant you reduction only when he is completely sure of your poor financial condition. The debt negotiation firms know the techniques to make the creditor agree on terms advantageous to you. Better negotiations can reduce your debt up to 60%.

The remaining debt is easily payable with the help of a debt settlement company. You are just required to make a monthly deposit of your choice in a separate debt settlement account. As soon as enough money is deposited the negotiation firm starts negotiating with the creditor. When an agreement is finalized, the money is transferred to the creditor’s account. This makes you free of debt very easy and very fast.