Understanding the Importance of Your 60 Second Presentation

I am often asked the question; “How important is a good 60 second presentation?” People sometimes gasp at my answer. They look at me as if I am a little crazy because my answer is simple and very straightforward. The value of a good 60-second presentation is only as high as the importance you place on it. However this does not show you’re the importance of this marketing tool.

I go on to say that, if people place little value on creating a good introduction for themselves, they will usually wing their 60-second presentations. By always winging their presentations, they lose their perspective. They will never know the value of a good 60-second presentation, and they will not reap the rewards associated with delivering them. The way I see it, three things create value in your 60-second presentations. Your efforts, (time spent on it), the feedback you receive from your trusted peers and the measured results.

To start with, good presentations are created, (i.e. thought out and written down), practiced and then refined. It does not matter if you are great at winging it, you will always present better if you have a focused clear message that is tested and practiced. A little hard work on your part will add value to your message by clarifying and focusing it.

Another way is to ask for feedback. Ask someone you trust to summarize what you said. This person should be skilled at doing 60 second commercials, (at least better than you do). Ask them for constructive criticism. If they can’t tell you what you said in two or three sentences you know message is not clear and it’s defiantly not focused.

The best way to see the value of a good 60-second presentation is to track the results. What should you track you ask? Well here is what I track; I always track the name of 60-second presentations, (yes you should give your 60 second commercials names), I always track the venue I attend, the venues date, the people I talk to, whether a person showed interest in my product/service and who I closed business with. Tracking your results is the only objective way of knowing whether your efforts are bearing fruit. What’s amazing about this is that most people never track their results.

Take the time to write out and practice your 60-second presentations. Ask trusted associates for feedback and finally track your results. Doing these three things will get you more referrals and make you more money. The value of a good 60-second presentation will become clear as fine crystal once you see the money coming in.

That’s my opinion, whats yours.

10 Christmas Presents For Golfers

In this article, we will take a look at 10 Christmas presents for golfers. When we look at supply versus demand, those who love golf have an endless demand for anything golf related. And, fortunately, there is an endless supply of golf items to satisfy this need.

To kick off the 10 Christmas gifts for golfers, we need look no further than the abundant supply of golf accessories. Golf accessories make great stocking stuffers or gifts to put under the tree. Golf accessories range from the inexpensive, a golf umbrella or golf tees, to the slightly more expensive, like a golf GPS finder. The beauty of golf accessories is that you cannot go wrong. Golfers are always in need of new accessories to compliment their game.

At number two, and always in demand, are golf balls. Like many golf related gifts, golf balls come in expensive and inexpensive variety. For accomplished golfers, you will want to consider a golf ball like the Titleist Pro V1, which come in at about $50 for 12 balls. For beginning golfers (who tend to lose balls), you can get 60 “recycled” balls for about $24.

All golfers see Tiger Woods hit the ball a mile and they want to know how to drive a golf ball just like Tiger and other professionals. As gift #3, consider a new golf driver for Christmas. The hottest golf driver on the market currently is the TaylorMade Burner, but there are many from which to choose.

Golf apparel comes in at #4 on our golfer’s Christmas list. The advances in clothing technology have been significant in recent years. This is especially important for golfers who need absorbent, flexible clothing that allow them to swing properly. You can get great golf gear at reasonable prices and the golfer in your life will be very appreciative.

Golfers can not score well until they have mastered the art of putting. Putting is crucial to shoot great golf scores and you, or the golfer in your life, need the best putter. Currently, a putter called the Odyssey White Hot is the one that has people talking.

Many people like to walk when they play golf. And when you walk a golf course, you need extremely comfortable golf shoes. Golfers can never have enough pairs of golf shoes. At affordable prices and great styles, golf shoes come in at #6 on our list of 10 great gifts for golfers.

A new type of golf club that has taken the golf industry by storm in the past several years is called the hybrid. Hybrids replace short irons that are notoriously difficult to hit. These “rescue” clubs, as they are often called, are a must in the arsenal of all golfers.

Along with putting, golf wedges are extremely important for serious golfers. For good golfers, wedges are usually purchased separately and most golfers carry 3 wedges of varying degrees. Currently, a market leader is Cleveland Wedges but there are many competitors.

Coming in at #9 on our list of Christmas Golf gifts is golf iron sets. These are the clubs that a golfer uses most. If you, or the golfer in your life, is considering an upgrade, Christmas is a perfect time to upgrade that iron set. You can test out golf irons at the local store, but then check prices online, as they are often much more competitive.

Finally, at number ten on our list, we have complete golf sets. For those who want to learn how to play golf, a full set of golf clubs can be purchased at a reasonable price. Sets such as these include every club that you need to begin the game of golf. They are perfect for new junior golfers or those who have recently decided to take up golf. Full complete golf sets can often be purchased for under $200.

Any one of these 10 Christmas golf gifts will make a golfer extremely happy!

How to Design an English Presentation

How to Design Your English Presentation

Part of any Business English Course that deals with presentations will look at how to design or develop your presentation. How do you start? What do you put into it? In a Business English course this is the method or process that I would advise my students to use when developing their presentation. The method that I suggest using is to start at the result that you want at the end of your presentation and work your way backwards to the introduction. This should help you to develop a concise and effective presentation that does not contain unnecessary information. This is not a new idea, but it is one that I taught my students before actually finding it in an English presentations text.

What result do you want from your Presentation?

At the same time as you decide on the result you want you should also decide on who your audience will be and what to write for them. As well, decide what you want them to know or do after participating in your presentation. After this start with what is the end result you want from your presentation. Is it just an information presentation where you want to impart data or knowledge, do you want them to make a particular decision, or do you want them to make a purchase from you. There are other results you may want, so start with the end result that you want from your presentation. As I mentioned and as you probably noticed we will be working backwards in designing the English presentation.

Key Points for Your Presentation Result

When you have determined the result that you want you then need to think about what are the 3 or 4 key things you want them to know or think about in order to get the result. The key points should come easily after you know what you want to happen after the end of the presentation. These will be the points you bring up in your summary so that they are fresh in the minds of your audience. By doing this you will limit the amount of information that you will need to add into the presentation. You don’t want to use the shotgun approach when designing an English presentation.

Information needed to Support Your Presentation’s Key Points?

After you have decided on the key point that you need it will be easy to decide or determine what information or data you need to support these key points. Because you know the data that you need to include, you will not need to include excess information, thereby shortening your presentation and making it more concise.

The Finish of Your Freshly Designed Presentation

You have designed most of your English presentation by deciding on your conclusion or result, determining your key points, and adding information to support your key points. Now you only need to work on the introduction to your presentation. You know the end result or conclusion, you have your key points, and your presentation now contains the data or information needed to support the key points. So you can use these to write your Outline and Introduction, which should now be a ‘piece of cake’ (easy).

I would advocate using the process outlined above because it should make designing your presentation easier. It may seem to be against common sense by starting at the end and working your way to the beginning, but the end result will be a more focused English presentation which gets to the point without all the fluffy padding. It will be less boring, and it will contain less useless information. I hope you enjoyed this brief look at how to design an English presentation.